ProHealth Care Regional Cancer Center brochure

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Client: ProHealth Care, Waukesha WI; www.prohealthcare.org

Project: B2B/B2C brochure to highlight capabilities, earn confidence and drive more patients and referrals to the new Regional Cancer Center

Responsibilities: Research; interview health care providers, administrators, patients and families; write copy

Design by ProHealth Care creative department 

Client: United Healthcare, Minnetonka MN; www.uhc.com 

Project: B2B brochure to educate  insurance brokers and help them sell new product

Responsibilities: Interview alternative medicine professionals and sales/marketing staff, develop key messaging, write and edit brochure copy, hire and direct photographer and designer

Photographer: Mark Avery, Milwaukee WI

Designer: Hare Strigenz, Milwaukee WI

Client: McDonald's Corp. / Ronald McDonald House Charities, Oak Brook IL; www.rmhc.org 

Project: Brochure and other marketing and donor development materials for the global RMHC mobile health program

Responsibilities: Identify stories through global network; interview families, health care and human service providers, and school personnel; write copy; obtain photos and other resources; project management

Design by Robertz and Kobold, Chicago IL: www.robertzandkobold.com  

Client: RocketLawnchair, Milwaukee WI, for GE Healthcare; www.rocketlawnchair.com; www.gehealthcare.com 

Project: Analyze GE Healthcare data, develop personas and key messaging, work with RocketLawnchair team and GE Healthcare sales and marketing staff, write web content and other marketing pieces for this new technology