My job is to make your job easier

You need to deliver the high-value content your customers want, when and where they want it.  If you can't handle all your content writing needs -- or just need some fresh ideas -- count on WriteStory.

Content should be a conversation, not a sales pitch. Nothing engages a dialogue better than stories. Stories grab attention, develop powerful emotion, build authenticity and trust, and drive response. Not only do stories have greater impact -- they heighten retention. I'll help you identify your audiences, develop key messaging and share your unique stories. 


  • Strategic marketing communications
  • Internal / corporate communications
  • Donor development &  fundraising collateral
  • Speeches, thought leadership & ghostwriting



WriteStory is a communications business powered by freelance writer strategist Patricia Winsten. I'm based in the Chicago / Milwaukee / Minneapolis triangle and Naples, Florida, but serve clients anywhere. With 25+ years experience, I can take your project and run with it. I've earned a reputation as a collaborative partner, quick study and versatile writer. Delighted repeat clients include global healthcare and nonprofit organizations, Fortune 500 companies, government agencies and ad/marketing firms. 

A partnership approach

I’m a freelance writer, but I don’t work alone. This is a partnership. In fact, many clients consider me an adjunct team member. I’m as committed as you are to enhancing your brand awareness and reputation, enthralling your audiences and growing your business. 



I've been telling stories since I could talk (to my parents' dismay) and writing since I could grasp a jumbo crayon. By age six, I graduated to an old  Smith Corona and created a neighborhood newspaper that sold for two cents.

Graduate training in psychology and journalism helps me get powerful interviews, ferret out the meaning and emotion behind the data, understand what key messages will move your audiences, and write content that gives them a reason to care.  

I also have robust research chops and a lively curiosity about how people and things work. An avid learner, I stay on top of the hot topics and  trends in your industry so I can jump right into your projects, think like your audience and write in your voice.